"Something is beginning to unwind at the heart of Meghan and Harry," crisis manager Mark Borkowski ominously shared when discussing the couple's current popularity.
"I think 2024 is going to be seismic, either because they're going to do something to recover and find a new positive tactic, or it's going to be the undoing of the brand. It can only go one or two ways. It can't stay where it is at the moment. Because it's clearly not working. We've seen countless appearances of Meghan on red carpets. The story of her being back in play in Hollywood is all about Meghan trying to return to her own turf, and being available for work, and getting back to Hollywood," he added.
Borkowski continued: "But I would suggest they are getting perhaps conveniently left behind by the Hollywood machine, who have probably had enough of them and enough of the negativity. They're hinting at their big plans ahead, but you know, we've heard that all before. So they have to deliver something now."
This follows a recent listing in The Hollywood Reporter that labeled Harry and Meghan as two of the "biggest losers" of 2023.
"In 2020, the royal duo fled a life of ceremonial public service to cash in their celebrity status in the States. But after a whiny Netflix documentary, a whiny biography (Spare — even the title is a pouty gripe), and an inert podcast, the Harry and Meghan brand swelled into a sanctimonious bubble just begging to be popped — and South Park was the pin. The show’s 20-minute 'World-Wide Privacy Tour' takedown in March was savage, and was followed by Spotify dropping (Meghan’s podcast) 'Archetypes,' with a top executive labeling the duo 'grifters,'" the publication stated.
To add insult to injury, a recent poll conducted in the United States found Prince William and Kate, Princess of Wales, to be more popular in America than the Duke and Duchess of Sussex. This is despite Harry and Meghan living full-time in California and William and Kate having not been to the States for a visit in over a year.
"Kate is the people's princess. That's the verdict of the American public. The Princess of Wales is their top-rated royal, and they vastly prefer her to Meghan, Duchess of Sussex," pollster James Johnson from JL Partners told an outlet.
Still, thanks to Meghan's still intact WME signing and another two years left in the duo's Netflix deal, some think the new year could be kind to the pair.
Daily Express reported on expert opinions.