Meghan Markle’s Latest Luxury Drop Has Royal Fans Flooding Social Media With Memes — Watch
Meghan Markle’s latest As Ever launch sparked an unexpected online reaction as netizens couldn't get over one detail.
Meghan Markle's luxury brand, As Ever, just launched its latest product, and the internet is having a field day with it. The wave of memes circulating on social media platforms was triggered after the duchess added a “limited edition” matchbox to her newest candle launch. What was intended as a luxe lifestyle addition quickly became the internet’s latest running joke.
On Wednesday, Markle teased the launch with a softly lit social media post showing one of the candles sitting beside the now much-talked-about matchbox, along with the caption, “A small spark, arriving tomorrow.” The limited-edition matches are part of her As Ever candle collection, inspired by her children, Archie and Lilibet. But while the decorative matchbox was meant to complement the candle launch, it quickly became the detail every netizen zeroed in on.
Social media users wasted absolutely no time roasting the Duchess of Sussex’s latest launch. Instead of discussing candle scents or the cozy aesthetic, the internet became instantly fixated on her limited-edition matches, quickly triggering a wave of viral memes on X. Some users paired the product with photos of Prince Harry, while others dragged Prince William and Queen Camilla into the mix as the royal-themed humor quickly snowballed.
One viral post joked about “when you are a British Prince and your wife starts selling matches online,” while another simply reacted to the idea of “luxury matches.” One user said, “Meghan Markle selling matches is next-level embarrassment… like next she’ll start selling rubber bands and Q-tips… this is not a lifestyle brand anymore, it’s just common household items. The bar is in hell.”
The memes surrounding Markle’s matches did not appear out of nowhere either. In recent weeks, her candle collection has already faced online backlash after some social media users claimed they received products without wicks. The complaints quickly turned into punchlines, with one user writing on X, “In a twist of irony, Meghan Markle is going to start selling matches; it’s just a shame her candles are sold without wicks so you cannot light them.”
However, this is not the first time that the Suits actress’s candles were criticized, and it happened long before the matchbox memes took off. Their $64 price tag became a hot topic online, particularly after she launched the Signature Candle No. 519 to mark her anniversary with Harry. Love them or meme them, Markle’s lifestyle brand has once again managed to keep the internet talking about it.
