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Meghan Markle's Trademark Tango: 'Expected' Twists in Duchess' Bid to Patent American Riviera Orchard Brand Are Merely 'Routine' Process

Meghan, Duchess of Sussex's bid to patent her new brand, American Riviera Orchard, is experiencing "expected" twists, a Sussex source states.

Meghan Markle's bid to trademark American Riviera Orchard met some hiccups earlier this year, but these twists were "expected" and reportedly simply part of the routine.

"American Riviera Orchard, as part of its ongoing Trademark Application, has received several office actions," a Sussex source told Vanity Fair. "These are routine and expected when filing for trademarks."

This follows recent reports from another Sussex source that shared, "The team are thinking of backups as we speak just in case. They’ve been put into a bit of a last-minute spin but they’re not too worried because they are aware that Kim [Kardashian] also changed her brand name after launch and it still did amazingly well."

"It will be a rather costly measure if they have to change the name at this late stage due to all the branding, but it won’t be the end of the world," the insider added.

Even with news of "routine," nothing to see here statements from Team Sussex, the Duchess' recent bruising in the media from Kris Jenner, who previously supported the controversial ex-royal, and ditched the Suits alum for a reason that "redefines what it means to be cold," in the words of one Hollywood insider, is dominating the headlines.

"Kris has a lot on her plate, but ultimately people can’t help but wonder if she’s dropped them because she’s seen the disastrous opinion polls on the Sussexes," a source spilled about Jenner icing Meghan and Prince Harry out.

Some analysts find the snub to be an example of "delayed revenge" as Meghan was once reportedly "skeptical" about associating with the Kardashians since she was an HRH.

"Meghan had eventually come around to the idea and was excited to be working with Kardashians… so it’s beyond humiliating for her to be tossed aside," they added.

This major snub comes, as even with Harry's help, the Duchess cannot find and keep a CEO for her now half a year old lifestyle brand.

"I do think that they're going to continue to have a hard time finding people that want to work underneath them," royal commentator Kinsey Schofield told an outlet. "I'm intimidated just thinking about it. There are rumors that Netflix has said 'allow us to manage the retail strategy' if she can't manage to find a CEO or somebody willing to work with her," she added. "Netflix sees an opportunity there."

This insight follows reports that suggest the former actress is awaiting Netflix's schedule before launching her new product line. The brand first surfaced in March when the former actress sent numbered, limited-edition jam pots to her celebrity friends as a teaser.

Radio silence has surrounded the much-hyped product line ever since.

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