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Charles Spencer Slammed By Royal Fans For Turning Diana's Grave Into A 'Marketing Campaign'

During one of his latest promotional interviews, Spencer used it as a panoramic background for a photoshoot.

Earl Charles Spencer attends the ICAP charity day at ICAP on December 9, 2015, in London, England; (inset) Princess Diana at Luanda Airport, Angola. Cover Image Source: Getty Images| Max Mumby/Indigo; (inset) Tim Graham Photo Library
Earl Charles Spencer attends the ICAP charity day at ICAP on December 9, 2015, in London, England; (inset) Princess Diana at Luanda Airport, Angola. Cover Image Source: Getty Images| Max Mumby/Indigo; (inset) Tim Graham Photo Library

Charles Spencer's new memoir, Swan Song: Diana, My Sister, dedicated to his late sister, Princess Diana, has been making waves over the past few days. The book has laid bare several long-held secrets surrounding the aftermath of Diana's death. Her resting place has remained an intensely private sanctuary, largely shielded from public access — which is precisely why Spencer's latest actions have left fans enraged.

Image Source: Getty Images | David Goddard
Princess Diana's final resting place at Althorp. Image Source: Getty Images | David Goddard

Diana was laid to rest at Oval Lake on the Althorp Estate, her family's ancestral home in Northamptonshire, England — a site so private it has become sacred to her admirers. Yet during one of his recent promotional interviews, Spencer used the lake as a panoramic backdrop for a photoshoot, prompting royal fans to accuse him of hypocrisy and brand the move distasteful.

He has sold her private conversations, reopened her sons’ grief, attacked the father of her children, and now posed beside her final resting place for publicity. What kind of brother turns his dead sister’s sanctuary into a marketing campaign?" @Summermoon49382 heavily criticized the Earl, referring to his recent shoot with PEOPLE! "That's awful. That is the most tasteless thing I've seen in a long time. That's just terrible, terrible optics," @Terrie1833, another royal fan on X, called out. 

Image Source: Getty Images |  Anwar Hussein
Diana, Princess of Wales, wearing a tiara and an evening gown during a dinner at the British Embassy in Washington, D.C., in November 1985. Image Source: Getty Images | Anwar Hussein

A few even urged Prince William to take action. "This is completely inappropriate. Nothing like this should ever happen unless all family members are in agreement. Charles Spencer is acting like he owns Diana, just because she is buried on his property. Prince William needs to step in," @ThinkBeautiful_ wrote. "I don't think photographs have ever been published that were this close before, someone standing on the island?

He rowed over while the reporter and photographer from the outlet watched. God, what a performance," @RoyalRundown1 slammed. Meanwhile, during the exclusive with the publication, when asked about a memory he would like to relive, Earl said his best moments were filled with laughter, highlighting their shared, edgy sense of humor. He stated that he would love to laugh with his sister again.

Image Source: Getty Images | Tim Graham Photo Library
 Princess Diana greeting her younger brother, Charles Spencer (then Viscount Althorp), at the Birthright Ball in London in 1985. Image Source: Getty Images | Tim Graham Photo Library 

Contemplating whether he might see Diana again, Spencer admitted uncertainty about the afterlife — though he believes something persists beyond death, even if he can't say what. "I have felt the spirit of Diana at times. Maybe it's wishful thinking. Do I think I'll see her again? I don't know," he said.

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