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Princess Eugenie Chooses Portugal Over London — and She’s Already Winning Over the Locals

Eugenie and Jack seem to have found a quieter routine in Portugal, where she can enjoy family life without the usual royal attention.

Princess Eugenie and Jack Brooksbank attend day 2 'Style Wednesday' of the Cheltenham Festival at Cheltenham Racecourse on March 13, 2024, in Cheltenham, England. (Cover Image Source: Getty Images | Max Mumby/Indigo)
Princess Eugenie and Jack Brooksbank attend day 2 'Style Wednesday' of the Cheltenham Festival at Cheltenham Racecourse on March 13, 2024, in Cheltenham, England. (Cover Image Source: Getty Images | Max Mumby/Indigo)

Princess Eugenie and her husband, Jack Brooksbank, recently welcomed a baby daughter—their third child together. Unlike their first two children, who were born in London, their third child was welcomed in Portugal. And according to a few reports, Eugenie’s life away from Windsor Castle is quite different than usual. 

ASCOT, UNITED KINGDOM - JUNE 21: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Princess Eugenie and Jack Brooksbank watch the racing from the Royal Box as they attend day five of Royal Ascot at Ascot Racecourse on June 21, 2025 in Ascot, England. (Photo by Max Mumby/Indigo/Getty Images)
Princess Eugenie and Jack Brooksbank watch the racing from the Royal Box as they attend day five of Royal Ascot at Ascot Racecourse on June 21, 2025, in Ascot, England. (Image Source: Getty Images | Max Mumby/Indigo)

Portugal has gradually become home for Eugenie and Brooksbank since they began spending more time there in 2022. Brooksbanl's work brought the couple to the Algarve, where they now live with their two sons, August and Ernest. Although they still maintain their London residence, their £3.6 million ($4.8 million) villa has seemingly become where the family primary home. 

As per a report by the Daily Mail, both Eugenie and Brooksbank are very popular among the locals, who have taken a real liking to them. They are regulars at O Fadista, a seafood restaurant close to their home, and Sarah Ferguson has joined them there several times. While staff at the restaurant say they have yet to spot Andrew Mountbatten-Windsor, Fergie is believed to be staying with the family in Comporta to help out after the arrival of their baby. 

Princess Eugenie's newborn baby daughter. (Image Source: Instagram | @theroyalfamily)
Princess Eugenie's newborn daughter. (Image Source: Instagram | @theroyalfamily)

Local tourist board president Jose Santos also spoke positively about the couple, calling their presence a “fantastic advert” for the area, which had been a “closely-guarded secret” until now. He added that locals are “very discreet” and generally leave the family alone. Santos also welcomed the baby’s arrival in Portugal, saying it was “great news” and that she can embrace being Portuguese as much as she wants.

Life in Portugal appears to be fairly private for the royal couple. Their home has “tight” security, with access largely restricted to neighbors and invited guests. Outside of that, their daily routine is pretty low-key, from driving around in their Range Rover to dining at local restaurants and going for quiet walks. The couple’s newborn daughter is also Portuguese by birth, something that has reportedly “delighted” the locals in the area.

Jack Brooksbank and wife Princess Eugenie arrive ahead of the Coronation of King Charles III and Queen Camilla on May 6, 2023 in London, England. The Coronation of Charles III and his wife, Camilla, as King and Queen of the United Kingdom of Great Britain and Northern Ireland, and the other Commonwealth realms takes place at Westminster Abbey today. Charles acceded to the throne on 8 September 2022, upon the death of his mother, Elizabeth II. (Photo by Dan Charity - WPA Pool/Getty Images)
Jack Brooksbank and wife Princess Eugenie arrive ahead of the Coronation of King Charles III and Queen Camilla on May 6, 2023, in London, England. (Image Source: Getty Images | Dan Charity/WPA Pool)

Eugenie has also been open about how much she enjoys life in Portugal. During an appearance on the Table Manners podcast with Jessie and Lennie Ware, she explained why she and her husband wanted to escape the fast pace of London and start a quieter life elsewhere. She said, “Portugal is the dream because I can go to the supermarket in my exercise gear and my hair piled on my head and not mind. Not care. No one cares.”

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