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Charles Urged to Strip Sussex Titles After Meghan’s Latest ‘As Ever’ Move: ‘This Is Just So Wrong’

Netizens erupt over King Charles’s soft approach as Meghan Markle leverages her children’s royal status for As Ever sales.

(L) Meghan Markle during the Opening Ceremony of the Invictus Games; (R) King Charles meets the public during a walkabout after visiting The Sun Inn. Cover Image Source: Getty Images | (L-R) Max Mumby/Indigo
(L) Meghan Markle during the Opening Ceremony of the Invictus Games; (R) King Charles meets the public during a walkabout after visiting The Sun Inn. Cover Image Source: Getty Images | (L-R) Max Mumby/Indigo

The friction between the Sussexes and the Royal Family has hit a new low, pushing the relationship to its limits. Public pressure on King Charles is mounting after Meghan Markle launched a new Mother’s Day premium product line, featuring a $64 candle—a release that coincided with the late Queen Elizabeth’s 100th birthday. Critics are zeroing in on the Duchess leveraging the royal standing of her children, Prince Archie and Princess Lilibet’s, titles for financial gain. While celebrity lifestyle launches are common in California, this specific rollout is being viewed as a calculated move, igniting a firestorm so intense that netizens are now urging the King to strip the Sussexes of their titles.

(L) The As ever scented candle inspired by Prince Archie; (R) The As ever scented candle inspired by Princess Lilibet. (Image Source: As ever)
(L) The As Ever scented candle inspired by Prince Archie; (R) The As Ever scented candle inspired by Princess Lilibet. (Image Source: As ever)

In the latest collection for her lifestyle brand, As Ever, Markle has named her two flagship candles after her children: “Prince Archie of Sussex’s Birthdate” (Signature Candle No. 506) and “Princess Lilibet of Sussex’s Birthdate” (Signature Candle No. 604). The marketing leans heavily on the royal titles granted to the young prince and princess after Charles ascended the throne in 2022. To critics, however, this is a direct breach of the 2020 Sandringham summit, where the Duchess and Prince Harry allegedly committed to Queen Elizabeth that they would refrain from using their titles for commercial profit.

The irony has not been lost on royal watchers. Despite their strict privacy policy of shielding their children from the harmful gaze of the media—rarely sharing photos on social media—the Duke and Duchess seem quite willing to utilize Archie and Lilibet’s HRH titles as a tool to sell high-end goods. Users were quick to call out Harry and Markle on social media, highlighting that the King’s soft approach with his son and daughter-in-law is being exploited and requires a firm response from the Palace. One critic sneered on X, “Come on, Charles, this is just so wrong. Selling the titles yet again.”

King Charles,  Meghan Markle and Prince Harry attend Christmas Day Church service at Church of St Mary Magdalene on December 25, 2017 in King's Lynn, England. (Photo by Chris Jackson/Getty Images)
King Charles, Meghan Markle, and Prince Harry attend Christmas Day church service at the Church of St. Mary Magdalene on December 25, 2017, in King's Lynn, England. (Image Source: Getty Images | Chris Jackson)

Another fumed at the perceived inaction of the monarch, stating, “Now she's using their children’s titles to flog her candles. Absolutely disgraceful! But the King clearly sees nothing wrong in this, because he’s allowing it to continue.” A third frustrated netizen remarked, “I don’t understand why the King doesn’t do the right thing and remove the Sussex titles; they continue to do the very thing that Her Majesty refused to allow, and King Charles seems to be going along with all of it.” Others were even more brutal in their assessment of the situation, adding, “I give up on that weak, feeble King…[he needs] to stop these street hustlers.”

Meghan meets advocates during a visit to Batyr, a mental health engagement programme, at Swinburne University of Technology in Hawthorn on April 16, 2026 in Melbourne, Australia. (Cover Image Source: Getty Images | Jonathan Brady-Pool)
Meghan meets advocates during a visit to Batyr, a mental health engagement program, at Swinburne University of Technology in Hawthorn on April 16, 2026, in Melbourne, Australia. (Image Source: Getty Images | Jonathan Brady/Pool)

Markle’s candle-related outcry serves as the latest in a long line of incidents that have raised eyebrows—most notably, her recent participation in a high-priced Australian wellness retreat. Titled ‘Her Best Life,’ the event received a lot of backlash for a price tag exceeding $3,000, especially after the Duchess reportedly remained on site for a remarkably brief appearance. Whether Charles will finally strip the Sussexes of their titles remains to be seen. However, as the $64 candles continue to burn, so does the patience of an increasingly frustrated public.

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