or
Sign in with lockrMail

Meghan Markle Used Instagram Cameo to Rebrand Herself as 'Entertaining' and 'Fun'

meghan markle rebranding herself as fun clevr blends video
Source: MEGA

Dec. 22 2023, Published 6:08 p.m. ET

Link to FacebookShare to XShare to FlipboardShare to Email

Meghan Markle surprised fans after she made a cameo in a Clevr Blends video, and branding experts think the Duchess of Sussex is slowly changing her public image after a series of professional woes in Hollywood.

Article continues below advertisement
meghan markle rebranding herself as fun clevr blends video
Source: MEGA

Meghan Markle is an investor in Clevr Blends.

“This ‘fun’ side to Meghan is a clever way for the brand Clevr to get a lot of social media traction and engagement by using their famous investor,” culture expert Nick Ede said in an interview.

In the short clip, Meghan is seen laughing with the Clevr Blends team, as the duchess attempts to fist-bump a staffer but misses his hand.

“It’s also a way of showing Meghan in a new light that is both fun and frivolous,” he continued.

Article continues below advertisement
Source: @CLEVRBLENDS/TIKTOK

Meghan Markle was spotted in the Clevr Blends video.

Since joining the monarchy and then leaving the royal family in 2020, Meghan quickly became a controversial figure globally. Going forward, Ede thinks the former blogger is moving away from her duchess role.

“Does it work? I think that Meghan is now such a polarizing figure that comments on the social media post are negative and not celebratory which is a shame, as the post was meant to be a showing off the success and hard work of the business," Ede explained.

The professional went on to say the actress is better off enjoying herself instead of “claiming her life is a misery because of what happened to her while in the royal family.”

Article continues below advertisement
meghan markle rebranding herself as fun clevr blends video
Source: MEGA

Meghan Markle attended the Variety Power of Women event in November.

“I think we will see a lot more personality-led content created that concentrates on Meghan as a media personality who is kind, compassionate, entertaining, and not afraid to poke fun at herself,” he continued.

Although Meghan was smiling in the video, Ede wondered if participating in the recording would help her image in the long run.

“Whether this will win over her detractors I’m not sure but from a brand point of view it’s the strongest and most authentic way to rebuild her reputation and credibility," he added.

Article continues below advertisement

Royal expert Phil Dampier told the outlet that Meghan “is not a stupid person.”

“I think she realizes that she and Harry have overdone the victim card,” he said. “She is also being advised by new PR people and I’m sure they have said they need to be more positive and not just live off criticizing the royal family.”

meghan markle rebranding herself as fun clevr blends video
Source: MEGA

Meghan Markle is rumored to be rebranding herself.

Article continues below advertisement

OK! previously reported Meghan attended Variety's Power of Women event on Thursday, November 16, and she focused on her professional goals instead of her in-laws.

"This industry is just so special. And you see how many women use the platform that they have and just channel it for good," Meghan said in an interview. "And I think it's more we support each other."

Article continues below advertisement

Over the years, Meghan has been an advocate for other women, and she admitted to being proud of the group of people attending the gala.

"It just amplifies the work, amplifies our community. I'm just thrilled to be back in it and to be able to sit in this room being such a good company tonight and also to focus so much on how it's the crossroads of entertainment meeting philanthropy," she gushed.

Ede and Dampier spoke to Daily Mail.

Advertisement

GET BREAKING ROYAL NEWS
STRAIGHT TO YOUR INBOX.

More Stories

Opt-out of personalized ads

© Copyright 2024 THE ROYAL OBSERVER™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. THE ROYAL OBSERVER is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.